Roblox also earns revenue through licensing agreements and royalties for games hosted on the platform. The company takes a significant stake, around 50%, of the Robux traded.īeyond this, advertising revenue, particularly from companies linked to the teen market, where most of its user base exists, makes up a substantial proportion of the company’s profits. While Roblox is free to play, in-app purchases using the Roblox digital currency Robux for the more than 20 million games hosted on the platform have made the company very profitable - reported earnings in Q2 were $639.9 million. The online platform is both a gaming space and a game creation platform that enables users to develop and launch their games in Roblox Studio. Launched in 2006, Roblox is the brainchild of software engineers and entrepreneurs David Baszucki and Erik Cassel.
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